TDS Open Studio Series Nº1 — Studio Roots
Jonathan Yuen/Studio Roots opened up his studio to our very first TDS Open Studio Series. Jonathan shared his journey as a one-man-studio: the good, the bad and the ugly. It was an honest, intimate and insightful session with our attendees asking very pointed questions about his journey and challenges, and for his advisory as a start-up studio and client management.
Roots is an independent branding and creative design studio based in Singapore. They work with a wide ranging client base, large and small, on branding, creative direction and graphic design. Since founded in 2011, their work has garnered recognition in Singapore, Taiwan, Hong Kong, Tokyo and United Kingdom, including D&AD Awards, Tokyo TDC, Adfest, Golden Pin Design, and DFA Design For Asia Awards.
In 2018, Roots (as part of JWT consortium) was chosen as the branding agency for Singapore Bicentennial 2019, a year-long national campaign commemorating the 700-year history of Singapore.
Roots is led by Jonathan Yuen, an established multi-disciplinary designer.