Jerry is an independent creative director and media contents consultant. Previously, he founded creative consultancy Hjgher and media agency Underscore, and led both as creative director for 12 years. He has since garnered multiple local and international awards including D&AD, The One Show, ADC, AIGA and President’s Design Award Singapore. Between serving in awards jury and design mentorship programmes, he frequently participates in design festivals, seminars and exhibitions around the world. Jerry is ever curious about how creative culture influences people, businesses, and other cultures, and believes that a good design solution should be honest, timeless and above all, human.